Broadband services appear to be nearly recession-proof, with 84 percent of consumers identifying broadband as an essential network service and therefore the least likely target for spending cuts. The studies also showed that more consumers globally are planning to subscribe to and/or upgrade their broadband services, even while reducing spending in other areas. Key factors driving this preference include a desire to reduce the cost and travel time associated with commuting, coupled with a preference for greener alternatives. In developed countries, respondents also noted a growing dependence on the Web as an information source, business tool, social network and entertainment venue.
"This clearly shows that people across the world rely on broadband services as a central part of their social and economic lives," said Tim Krause, Chief Marketing Officer for Alcatel-Lucent. "As the world looks at ways to address the twin challenges of economic growth and climate change, our research shows that broadband and the digital economy must absolutely be at the top of decision making agendas."
The research indicated that attitudes about broadband cut across regions and socio-economic strata, however it also revealed distinctions in attitudes about the economy between consumers in high-growth markets and those in more developed markets.
In markets such as France, for example, consumers indicate that the financial crisis has had a greater negative impact on their household when compared to consumers in other countries.
In contrast, people in emerging countries are more optimistic about the future than those in developed countries around the world. While two thirds of consumers indicated they are cutting expenditures, 85 percent of consumers from emerging countries indicated that their household economic situation would be the same or better a year from now compared to 64 percent of respondents in the developed countries.
