Citi is also eliminating “any time for any reason” increases to the rates and fees of its customers’ accounts. Traditionally, credit card issuers have taken the position that they can increase the rates and fees of a cardholder’s account at any time for any reason; for example, to respond to general conditions in the financial markets. As a result of the new policy, Citi will not voluntarily increase the rates and fees of the account until the card expires and a new card is issued (typically two years).
Now, the only reason the rates and fees will increase before the card expires is if a customer pays Citi late, exceeds the credit limit or pays with a check that bounces. When the interest rate on the card is linked to the prime rate, the rate would change only as the prime rate moves up or down.
Vik Atal, Chairman and CEO, Citi Cards NA, said: “We believe that making changes to what have been – until now – basic credit card practices is proof of our ongoing commitment to put our customers first.
“We at Citi are committed to creating a positive experience for our customers. We do this by providing flexibility on payment dates, issuing email or text message alerts when bills are coming due or when a credit limit is approaching, protecting their personal information, and by constantly looking for ways to make our billing statements easier to read and understand.”
John Taylor, President and CEO of National Community Reinvestment Coalition, said: “We applaud Citi’s move to eliminate ‘universal default’ and ‘any time for any reason’. Clearly this raises the bar for the industry and protects consumers in a way that other credit card issuers do not.”
The universal default elimination announced today is effective immediately. The “any time for any reason” changes are effective immediately for new customers, will be implemented for existing bankcard customers by April and will be reflected in Citi’s customer communications by summer.