Key insights from Jack Morton's study, an online survey of 1,625 respondents, ages 18-65, in the US, UK, Australia and China, include:
-67% of employees surveyed are dissatisfied with how their employers
currently engage them. 31% say employers do not communicate enough; 36%
would like more engaging and interactive communications.
- 86% say that participating in a live experience is more engaging than
other forms of employee communication
- 84% agreed that live experiences provide more information than other
forms of employee communication
- 84% of respondents reporting that events would be likely to influence
performance
- 86% of respondents said that an event would cause them to talk about
their company to their peers and others outside of the organization
Data was independently collected by a third-party research partner between May 1 and May 7, 2006. Jack Morton's white paper reporting the results is available online at www.jackmorton.com