JupiterResearch reports Google and Yahoo! are consumers' favorite online brands, although young adults like MySpace just as much. Marketers can use the results of this consumer survey to target campaigns so they align with consumer affinities.

For instance, while Apple had the smallest fan base of the brands JupiterResearch queried, its supporters are extremely desirable. An astonishing 51 percent described themselves as brand advocates.

“Marketers doing co-branded campaigns or deep sponsorships with these brands should be able to fine-tune them for audience affinities,” explained David Card, Vice President and Research Director at JupiterResearch. “That should work particularly well for piggybacking on new product or service launches, which will resonate first with those brands’ biggest fans.”

“During a time when consumers are hit with a barrage of messages each day, advertisers are undoubtedly looking for ways to target their marketing more effectively,” said David Schatsky, President of JupiterResearch. ”Determining the favorite brand of an intended target will enable marketers to reach their audiences more efficiently.”