"The phenomenal growth in the Indian mobile phone market has largely been driven by urban consumption. We expect this to continue with urban geographies achieving saturation levels similar to current Western European markets in the next five years. Mobile connections in rural geographies will be constrained by coverage of network infrastructure and affordability of handsets which will limit consumption to no more than 150 million by 2011," said Raj Modi, Research Director at Centre for Telecoms Research.
The report India Mobile Market Statistics, 2002-2011 also expects mobile phone users to spend more on mobile data services driven largely by the popularity of Bollywood mobile content (e.g. Ringtones, Icons etc ).