Kettle(R) is a market leader in both the US natural and premium snack segments, where its products are distributed primarily through natural and mainstream supermarkets, and in the UK premium snack segment, where it distributes its products through mainstream grocery and impulse retailers. The company is an innovator of all natural snacks which are free of artificial flavours, artificial colours, MSG and trans fats.
Commenting on the agreement, Kettle Foods founder Cameron Healy said:
"We've found an investment partner in Lion Capital that brings deep respect for our brand, confidence in our business plan and the expertise to help deliver on our brand promise to consumers around the globe. Under new ownership, Kettle Foods will continue on the same path, making all-natural snacks with the same care and craft that we've used for nearly 30 years in business. Our fans will see no changes in the products they love; they'll just be able to find us more easily as we continue to broaden our distribution."
The founders will remain with the company for a period of time to ensure a smooth transition to the new owners.
Lyndon Lea, Founding Partner of Lion Capital, said:
"Kettle Foods has built a beloved consumer brand with significant loyalty and opportunity for growth. As a leader in the premium and natural segments of the snacks market, Kettle is capitalising on consumers' trend towards 'healthier' eating through product innovation and increased market penetration. We believe there is a compelling opportunity to continue Kettle's strong growth behind these same drivers, while honouring the company's heritage, craft and commitment to great tasting, all natural snacks."
Kettle was advised by Rothschild. Financing is being provided by Citigroup.