Retailers Poised to Become the New ‘Googles’ of the Consumer Goods Industry
added: 2010-10-27
At the World Retail Congress in Berlin, Havas Media and MPG's unique analysis, Brand Sustainable Futures, revealed a positive yet diverse set of results and opportunities for retailers. In the largest analysis of its kind – incorporating the views of 30,000 consumers across 9 markets and 150 brands – Brand Sustainable Futures shows that retail is perceived to be a leading sector in sustainability, with over 85% of all retail brands within the analysis recording above average results.
