In the 2007 Volume 1 study, SANYO received a score of 726 on the customer satisfaction index, well above the industry average of 718. The study measures overall satisfaction among customers who have owned their mobile phones for less than two years, based on performance in five key factors-physical design, operation, features, handset durability, and battery function. SANYO was the only brand to score higher than the industry average in all five of the factors and outperformed all other brands in the area of operation.
Known as "The Voice of the Customer", J.D. Power and Associates is a global marketing information firm with an earned reputation for helping consumers make better purchasing decisions with its customer satisfaction research. Being recognized repeatedly with high rankings from J.D. Power and Associates demonstrates what differentiates SANYO from other manufacturers.
"It is a valued honor for everyone within our organization when customers say that SANYO handsets provide the highest level of satisfaction," said Andy Kodera, senior vice president and general manager of SANYO Fisher Company's Wireless Communications Division. "SANYO has enjoyed a proud history of providing customers with superior products and we are extremely pleased that this commitment has again been recognized through the J.D. Power and Associates study."
The operation of the mobile phones, for which SANYO ranked considerably higher than any other manufacturer, has increasingly become more important to consumers. The study indicated that as more services are added to the phone, the ability to navigate around the handset in an easy and straightforward manner becomes paramount.
