North America's share of the worldwide online population is actually expected to shrink to 17% in 2001, down from 21% in 2006.
Vikram Sehgal, research director at JupiterResearch, said, "In [China and India], increased infrastructure development and relatively higher purchasing power from rapid growth of gross domestic product will coincide with increased consumer adoption of the Internet through 2011."
eMarketer's Internet population estimates put the industrialized countries of the Asia-Pacific region on top of the world in penetration rates. Over 70% of South Korea's population uses the Internet, and rates are not much lower in Japan and Australia. Both Canada and the US have Internet penetration rates of around 63%, while the UK, Germany, France, Italy and Spain have all yet to hit the 60% mark.
Morgan Stanley estimated in November 2006 that there will be over 1.34 billion Internet users worldwide in 2007. The International Telecommunication Union (ITU), a long-standing benchmark for such data, put the total for 2005 at 964 million, only slightly less than Morgan Stanley's 1.04 billion estimate for the same year.
Morgan Stanley undoubtedly has the global reach to put together reasonably accurate numbers, and the ITU gets its data directly from service providers and governments. Reflecting this broad consensus from key sources, eMarketer puts the total number of Internet users worldwide at 1.1 billion in 2006 and 1.3 billion in 2007.
"If only the definition of an 'Internet user' were uniform across the world," says Ben Macklin, Senior Analyst at eMarketer. "Unfortunately each country defines an Internet user differently."
"For example," Mr. Macklin says, "some research agencies define an Internet user as someone who uses the Internet once per month, others once per week. Some include just users over 14 years of age, some over 3 years of age. Gauging an accurate measure of an Internet audience is still an inexact science."
