"Dealers and original equipment manufacturers (OEMs) that are successful in providing services and customer education, benefit both by differentiating themselves from competitors, as well as helping to grow customer loyalty and repeat business," remarks the analyst of this research service. One of the ways of increasing awareness about portable generators is to co-promote these products with other products of similar interest or application, such as lawn mowers or even white goods. By comparing and contrasting portable gensets with these products, manufacturers could help consumers understand the features and selection criteria of portable generators more easily. Market leaders will immensely benefit from partnerships with other companies that are leaders in their own right. Partnerships could be in one or more functional domains, which the leaders do not consider to be their core area of expertise. Small players can consider supplying customized products into a specific market/application, say construction or rental, and in a specific geographic territory. They can further enhance the value of their offerings by including annual maintenance contracts and having buy-back arrangements for used generators. This will help the companies generate more revenues and capture a larger share of the specific market.
Growing Awareness and Increasing Frequency of Power Outages Likely to Lead to Greater Demand for Portable Power Solutions
"The market potential for the North American portable power market is immense, and as more commercial end users become aware of the benefits it will continue to grow," says the analyst. "For many companies, the opportunity to improve their technology based on the emission regulations, and to provide a silent generator set that is cost effective, enables a reduction in redundant components, as well as lower overall costs." Frequent power outages in recent years have also been responsible for driving demand for gensets. Following these incidents, the tendency to take electricity for granted is decreasing, and people are looking for solutions to handle such situations.
The portable power market has seen various technology trends in recent years, of which one of the most noteworthy is the increasing move away from regular generators toward inverter generators, which are more efficient with reduced noise levels. There is also a growing market for dual power and dual frequency generators. The development of features such as pressure lubrication has helped in prolonging engine life, while others such as automatic decompression have reduced the amount of compression in the engine cylinder during start up.
