“AT&T's adoption of tiered data pricing is already seen in many European markets, and will signal the end of ‘unlimited’ data bundles,” says ABI Research analyst Bhavya Khanna.
Other countries including Italy and the Philippines have experimented with pricing according to time rather than data consumption, allowing users a fixed number of hours of connectivity every month. Since data usage will continue to grow, operators will need to introduce innovative data pricing and manage their bandwidth in order to deliver an enjoyable user experience.
ABI Research’s “Mobile Data Pricing Database” tracks mobile data pricing for both handset use and USB modems across 27 countries worldwide. The database includes information about data pricing plans by carrier, as well as a cross country comparison of the lowest cost plan for downloading 3 GB of data.