Ongoing industry consolidation, the development and deployment of new technologies, the introduction of new products and services, new market entrants, the availability of additional spectrum represents market forces. Both licensed and unlicensed spectrums are used, and regulatory changes are market driving forces.
Competitive factors in wireless telecommunications services industry relate to national and multi-national positioning. Wireless communications services providers seek to have a strong national position in countries in which they operate. The ability to keep pace with network capacity needs and offer highly reliable national coverage through the provider network is important. National providers have an extensive national network.
Wireless communications services companies continue to look for expansion opportunities in other countries, through the build-out of existing licenses, acquisitions and/or spectrum leasing.
Coverage capability is a significant competitive factor, “Don’t drop Grandma, with Grandma hanging out on a wall” is the marketing campaign. Large numbers of base stations are needed to provide coverage. Network reliability, capacity and coverage are central. Lower prices, improved service quality, and new service offerings have led to increased minutes of use per customer.
Worldwide wireless communications services markets are growing in response to demand from every person in the world. Everyone wants a cell phone. Markets at $324 billion in 2006 are anticipated to reach $757.6 billion in 2012.
