The Asian automotive market in the U.S. grew at a faster pace than the overall automotive market in 2010, according to Polk. New vehicle registrations among Asian-Americans in 2010 grew 10.4 percent over 2009 and accounted for 438,430 vehicles, signaling a slight improvement in market share among this audience. The Asian-American automotive market accounted for 5.1 percent of the overall market in 2010, according to Polk analysis. Overall market growth in 2010 was 7.8 percent over 2009.